Businesses of all shapes and sizes are facing organizational rather than technology challenges. There is a clear shift from the old linear to a new multi-sided business model where you are orchestrating value created outside your organization, as well as within. It means starting with the customer problem, not what you have traditionally wanted to sell, and leveraging a partner ecosystem for the wider capabilities which allows you to co-create solutions and mitigate risk.
In this video, Angus Ward explains how you can generate customer loyalty, win new customers, extend economies of scale and add choice thanks to an extensive partner ecosystem.
